Professional summary
I have spent my career helping fast-paced enterprises and startups connect with and nurture customers. I guided product integrations and releases, optimized conversion funnels, championed process improvements, and managed high-performing content designers. Along the way, I learned I'm most fulfilled when fearlessly challenging the status quo with curiosity, creativity and empathy.
WHERE I'VE BEEN
2024-Present
UX Content Design Manager
Leading a talented team making healthcare benefits simpler to navigate and understand through thoughtful content design.
2021-2024
Senior Manager, Product Content Strategy
Manager, Product Content Strategy
Senior Strategist, Product Content
Led a team of UX content strategists (content designers) and my own projects, supporting growth conversion, legacy product integration, mental health and chatbot workstreams.
2021
Senior Content Strategist
Collaborated with UX researchers, designers and developers to build websites, apps and other digital experiences for banking clients and government agencies.
2017-2021
Content Manager
Senior Content Specialist
Led content strategy and wrote copy for digital and traditional marketing and key internal initiatives, including web, app, blogs, email, social media and direct mail.
OhioHealth Group
2017
Senior Communications Specialist
Developed marketing and communications strategies to lead the company through a rebrand and leadership transition.
The Medical Group of Ohio
2012-2017
Senior Marketing and Communications Specialist
Marketing and Communications Specialist
Communications Coordinator
Created and implemented strategic communication plans
and education reaching the nearly 3,000 physicians in our association, as well as their staff.
2011-2012
Marketing and Proposal Coordinator
Managed pursuit teams and collaborated with our water division to write and design responses to municipal work requests.
2007-2011
Magna Cum Laude
Bachelor of Arts, Strategic Communication
Minors in Business and Public Health
2007-2011
Magna Cum Laude
Bachelor of Arts, Strategic Communication; minors in Business and Public Health
Skills and specialties
User experience
Content strategy/design, product design, information architecture, low- and high-fidelity wireframes and prototypes, user research, agile methodologies, design thinking, journey mapping, accessibility practices and annotations, conversion flows, localization, data science propensity models and bandit algorithms, conversation design and chatbot intent flows
Writing
UX writing, digital and traditional content marketing, internal communications, SMS, push, email, blogs, newsletters, advertising (print, web, social), publications, tone of voice and style, AP Style, copyediting, inclusive language for divese audiences (gender, race, disabilities, health equity, religion, etc.), speechwriting, webinars, video
Tools
Figma, Figjam, Miro, Airtable, Generative AI (ChatGPT, Copilot, Gemini, Claude, Midjourney, DALL-E), UserTesting, Loop, Jira, Productboard, Workfront, Microsoft Teams and Office, Slack, Adobe Creative Suite, Camtasia
Healthcare
Patient and provider products and marketing, health insurance, medical devices, compliance and regulatory reviews, clinical education content, value-based care and reimbursement, accountable care organizations and clinically integrated networks, population health management
Certifications
Figma Masterclass, UX writing Hub
Behavior Design Bootcamp, Irrational Labs
Content Marketing, Email Marketing, SEO, HubSpot Academy
Google Ads Fundamentals, Google