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A new experience
for virtual visits

Content design  |  UX writing  |  User research

Expanding and enhancing virtual visit management at Teladoc Health

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A mobile-view screenshot of the new visits screen for upcoming visits, with a module at the top asking members to update their medical history and upload lab results before every visit.
A mobile-view screenshot of the new visits screen for past visits, showing a visit with an excuse note attached.

Chatbot tune-up

AI | Conversation design | UX writing  |  User research

Creating new intent flows and brand identity guidelines

A screenshot of the mobile chatbot experience, showing responses to a member's concern about an incorrect bill.

Uniting products for whole-person health

Content design  |  UX writing  |  Email strategy

Supporting the integration of Teladoc Health’s key products

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A mobile-view screenshot of the Teladoc Health app home page, with primary care, 24/7 care and mental health entry points.

Advancing content governance

Process improvement  |  Leadership  |  Brand, voice and style

Establishing an inclusive process for maintaining content guidelines

iPad Pro, 13-inch top view mockup showing AP Stylebook's online solution.
Screenshots of the Teladoc Health editorial style guide cover and Pulse Design System homepage.

Bringing medication optimization to market

Content design  |  UX writing  |  Clinical content  |  User research | Compliance and regulatory reviews

Giving members access to care for better condition management

A screenshot of a medication optimization marketing email, with a header, stock photo, four icons with text and an intro paragraph.

Enabling A1c test results

Content design  |  UX writing  |  Clinical education

Creating a results viewer for at-home A1c testing

A screenshot of the A1c results viewer, with the A1c result 7.5%, a chart showing the result over time, a paragraph of text telling the member to send a coach a message for tips to hit the target. A purple call to action button says, send a message, and a link that says more options is below it.

Gamifying food tracking

Content design  |  UX writing 

Building better health, one balanced plate at a time

A screenshot of the manage food insights page on a mobile device, with a header image, intro text and settings to track calories and micronutrients.
A screenshot of the Food page where Teladoc Health members can track their calories, macro- and micronutrients breakdown. A wheel chart shows the daily balance and details below show percentages and totals, with an indicator of which macronutrients are in range.

Curating a new channel

Content design  |  UX writing  |  Email strategy  |  A/B testing
and analytics  |  Brand, voice and style

Keeping up conversation between OhioHealth and its public

A screenshot of the OhioHealth email newsletter, with a header and four article teasers with CTA buttons..

Pivoting during a pandemic

Content design  |  UX writing  |  User research  |  SMS | Web design | Community outreach

Launching telehealth and
community vaccinations

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A screenshot of the OhioHealth telehealth webpage, showing an intro, a section about how to schedule a video visit and a section about how telehealth visits work.

Elevating inclusion

Communications  |  Campaigns  |  Internal culture | Diversity and inclusion

Creating a new core value — Inclusion — for OhioHealth associates

OhioHealth values

How are you?

Communications  |  Campaigns  |  Internal culture

Developing the theme, key messages and tactics for an internal well-being initiative

Wheel_edited.png

Advertising

Digital | Print | Social

Creative content that attracted customers and retained their loyalty

A movie theater ad for a Grandview physician office.

Blogs and articles

Content marketing | Clinical education | Storytelling

Copywriting for blog posts and true stories that educate and engage the public

A web screenshot of the OhioHealth Blog homepage.

Creative content

Digital | Print | Social

Miscellaneous landing pages, email, events, stories, videos and environmental branding

Screenshot 2024-07-21 at 2.42.42 PM.png
Ready for more?

I've featured just a few projects here but have many more I could share. Ask for something specific or watch for these case studies coming soon:
 

Homepage redesign
Creating a member-centric, integrated Teladoc Health homepage and onboarding experience
 
Care plan
Integrating post-visit care referrals and tasks with health goals and condition management action plans

Care team
Expanding the meaning of and connection points to the Teladoc Health care team
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Visual anchor
Establishing an experience architecture vision and aligning teams to build a modular, content-led app

Messaging strategy
Implementing a new process, tracking resources and channel guardrails for product communications 

AssessMate
Producing a unified, clinical assessment concept using conversational AI for a companywide hackathon

© 2026 by Natalie O’Neill.

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